Phoenix Roots, a division of NY-based FUSE LLC, is all about growth, creativity, and connection. With a mission to empower independent professionals and uplift communities, Phoenix Roots blends sharp strategies with compassionate services to make a real impact. From groundbreaking initiatives like the APEX Awards to innovative outreach programs, Phoenix Roots is redefining how art, music, and business come together to inspire change.
Built on hustle, heart, and a deep love for the culture, Phoenix Roots creates spaces where creativity thrives, connections are made, and communities rise together.
We Are ALL Just Magic in the Making ...
Built on the FUSE principles, Phoenix Roots is structured to roll out the FUSE Method customized to the music and entertainment industries.
THE FUSE MISSION
While it now seems like a lifelong purpose, the FUSE mission formerly started in 2007 from nothing more than having a dream without the means that counted in the ‘paper world. Developed by Jo Anne ‘JoJo’ Piccarillo, the FUSE Method is a calculated structure that utilizes development planning, resource generation, psychology, and individual patterns to create community resources for individual & professional development.
WTF does that even mean?!?!?
The FUSE Method helps individuals achieve their personal and professional development goals and GET SH!T DONE!! A customized growth planning strategy that accelerates personals and professional success.
Jo Anne ‘JoJo’ Piccarillo is a New York Business Development Specialist & Mental Health Practitioner. With over 20+ years of experience in business operations, JoJo has been an active mental health & suicide prevention advocate since the age of 15. Now holding multiple designations in mental health and holistic therapy, JoJo is dedicated to providing catered support and compassionate services through the FUSE Method.
As an avid music enthusiast and firm believer in the power of music therapy, JoJo made her introduction to the indie music scene as a tour assistant for the Tour For Life mental health awareness + suicide prevention charity music tour presented by Full Blast Booking. After four years of dedicated service and a newfound respect for the world of indie music, JoJo founded what will now be known as the very first all-inclusive platform for growth development and support within the indie music community.
Find the creatives, professionals and resources that you need, when you need them. Gaining access to anything is the usually the hardest obstacle of success to overcome.
Creating outlets for creative minds to unleash their magic enables not only individual growth … but the growth of the communities around them.
Cultivating the community, one growth plan at a time – that’s the goal! There’s a place for everyone – if not, we’ll help you to create one!
