We PUSH the ENVELOPE & OPEN DOORS...

Entertain me for a moment, as I bring you up to speed on the game-changing havoc that we’re about to unleash on the underground music scene! My name is Jo Anne (JoJo) Piccarillo, founder of the APEX Awards – the first and only recognition & resource platform for the indie music community.
WTF does that even mean?!?!?

I have figured out a way to shine the light on the dope ass humans that are MAKING MOVES in the scene, but to also throw a little razzle dazzle back into the communities that support them while we do it!

Kickin' Things Up A NOTCH

This year, the concluding stage of the APEX Award process will include a panel of special judges to review the Top 5 Finalists, completing the formula …. guess who’s invited to create some magic with us?!?!?

To create that final BOOST of support for indie artists & creatives before the soiree. In a perfect world, the panel will consist of no more than 7 iconic, dope ass humans that will score the Finalists and of course, join us to celebrate the recipients at the APEX Gala

Breaking Down the MAGIC

The Concepts

Detailed announcements about the judges panel will not be published until mid-summer BUT we will be throwin’ some teasers out there until then! 

The Promotions

The APEX Awards will be promoted through digital, print, event and social media campaigns throughout the year. An exclusive campaign will be created for each judge.

The Responsibilities

      • Collaboration in Exclusive Campaign
      • Complete Top 5 Finalist Scoring sheets between 11/25-12/5
      • Show Support
      • Attend the Award Gala

The Perks

All judges will receive a table at the APEX Award Gala in NYC plus accommodations for the evening.

The POWER of PRESENCE

Sometimes all it really takes is someone to show up in your corner … 
Enter, The JoJo’s …

ONE Platform - LIMITLESS Magic

We’ve designed a growth platform that facilitates the FULL YEAR of fuckery we have planned – all designed to elevate communities, spark growth AND aggressively support those doing the damn thing for the music community.

The APEX Platform Includes:

You KNOW This IS DOPE!

Scheduled for January 17th, 2026 – the 2025 APEX Award Gala is a night of honor when the recipients of the performing arts awards are unveiled. Taking place in the heart of NYC, the award gala will be hosted by TheXOJOshow and will include live performances, special guests, vendors and media coverage.

WORKIN' with The JOJOs ... IYKYK

Phoenix Roots and TheXOJOShow have teamed up to execute some pretty dope growth opportunities & perks for this year’s awards. The launch of the APEX Platform incorporates partnerships with some DOPE ASS PEOPLE offering everything from artist development to community resource development – all while supporting local artists & music professionals. 

The theme of the year is LEVEL UP …

Let's make some magic, shall we?

Stay Connected to the Music that Moves You ...

the power of community